ItalianoYA.BE pioneers Mindful Beauty: the world’s first natural, genderless skincare with integrated meditations that transform daily routine into mindful ritual.
You Are Beautiful. As You Are.
NEW FORMULA, SAME PHYLOSOPHY
Our latest innovation that celebrates your skin exactly as it is.
PERFECT SKIN CYCLING, ESSENTIAL MASKS
Three complementary masks designed for your skin cycling ritual: exfoliate & purify, nourish, renew. The perfect cycle for all skin.
Our products
Essential Natural Skincare, Extraordinary Results
Every YA.BE natural skincare product is formulated to work with your skin, not against it. Synergistic clean formulas with 100% natural actives, completely allergen-free, ideal for sensitive and reactive skin types. From facial serums to lip treatments, every texture is crafted to pamper while delivering results. Each product combines natural allergen-free formulas with our unique digital innovation: guided meditations that elevate your skincare routine into a mindful beauty ritual. Because conscious beauty emerges from the harmony between healthy skin and peaceful mind.
Genderless skincare. Minimalist approach. Mindful beauty. For all skin types.
skincare protocols
Overwhelmed? We guide you toward effective simplicity. Our personalized skincare protocols work for every skin type and specific skin concern: from proper product layering to complete day and night skincare routines, learn how to build your essential routine step by step. Sensitive skin, mature skin, reactive skin, dry skin? There’s a customized YA.BE protocol for your needs.
our philosophy
YA.BE is authentic mindful beauty skincare: the pioneering brand integrating mindfulness meditation and natural clean beauty. Every skincare application becomes a sacred self-care ritual of inner connection.
Clean genderless natural formulas + integrated guided meditations = holistic beauty starting from within.
You Are BEautiful. As You Are
YA.BE is more than the name of a brand. It’s your daily reminder that authentic beauty needs no filters, corrections, or judgment. We’re redefining beauty itself: from aesthetic standards to emotional wellness. Because true beauty is feeling confident in your own skin—it’s mindful awareness, it’s embracing your authentic self. When natural skincare transforms into a conscious self-care ritual, every touch becomes an act of self-love celebrating your uniqueness. Not products promising transformation, but clean formulas supporting you in being exactly who you are.
You Are Beautiful. As You Are. More than our name, it’s a daily practice in mindfulness. YA.BE’s mindful beauty skincare guides you on a journey of profound self-acceptance, where caring for your skin becomes a loving ritual honoring your true self.
Genderless, Clean, Mindful
Beauty knows no gender. Products designed for skin, not stereotypes. For all.
Testimonials
“Ieri è cominciata l’avventura con YA.BE e dopo la coccola della sera ho dormito benissimo.
Era da tanto che non mi succedeva. Mi sono svegliata rilassata… Mi sono svegliata veramente bene.
Creme che si stendono senza problemi, si assorbono in pochi istanti e ti lasciano una pelle meravigliosa.”
E. F.
“Prodotti fantastici e di alta qualità, perfetti anche per chi ha la pelle sensibile come la mia
e non trova mai niente che funzioni.
L’accoppiata con i podcast è poi un’idea molto innovativa”
L. G.
“Stamani ho avuto un risveglio fisico e mentale molto sereno.
Non mi accadeva da tempo.
Grazie YA.BE”
A. T.
“Un marchio che ha fatto la differenza, che ha inteso come la cura della pelle debba
passare anche da una cura interiore, dal raggiungere un equilibrio e un benessere mentale,
concedendosi un momento di mindfulness in modo da lasciare agire gli attivi dei
prodotti.”
M. R.
