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Ritual - PURE SHINE

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Ritual – PURE SHINE

€55,00

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PURE SHINE: the Ritual that Restores Softness and Natural Light to Your Hair

PURE SHINE isn't just another hair set. It's a complete protocol of three essences that gently cleanses, deeply nourishes and protects the hair fiber every day. Harsh washing, heat, humidity and pollution open up the hair cuticle, which loses its shine and becomes frizzy, fragile and hard to comb. PURE SHINE chooses gentleness: plant-based surfactants that respect the scalp, intense nourishment that never weighs hair down, and a leave-in treatment that accompanies your hair throughout the day. Each essence prepares for the next, and every gesture becomes a moment of care. The result is soft, light, radiant hair, with a shine that comes from its health. Formulated for all hair types, every gender and every age, PURE SHINE transforms hair washing into a mindful ritual of hair wellbeing.

Why To Choose It

A Complete Protocol, Designed in Synergy
  • Respectful cleansing. The Shampoo, with ultra-gentle plant-based surfactants, cleanses without aggression, preserves the hydrolipidic film and hydrates with hyaluronic acid and rice bran oil. It's suitable even for daily use.
  • Intensive nourishment. The Hair Mask, with coconut oil and fermented oat, softens, eliminates frizz and makes hair easy to comb from the very first application, without weighing it down.
  • Care that lasts. The leave-in Wet & Dry Treatment Mist conditions, detangles, controls frizz and adds shine, on both wet and dry hair.
  • A balanced scalp. The Saccharomyces Ferment Lysate in the shampoo and mask rebalances the microbiome and strengthens the natural protective barrier.
  • Clean formulas. Every essence is 100% natural and vegan, free of silicones and parabens.
Shine Comes from a Smooth Cuticle Shiny hair is hair whose cuticle is closed and smooth, able to reflect light. Fermented oat, found in all three essences, works exactly there, at every step of the ritual.

Perfect For Every Haircare Lover

Perfect For Those Seeking Radiant Hair
  • All hair types – Universal, gentle formulas
  • Frizzy, unruly hair – Immediate, lasting control
  • Dry, dull hair – Nourishment and natural shine
  • Fine hair – Softness without weight
  • Sensitive scalp – Soothing, microbiome-friendly cleansing
  • Color-treated hair – Gentle formulas that respect color
  • Gender free – For men and women
Ritual Specifications Contents: Shampoo (220ml) · Hair Mask (200ml) · Wet & Dry Treatment Mist (150ml) Frequency: shampoo at every wash, mask 1-2 times a week, mist every day.
Active Ingredients – When Nature Delivers

A Dialogue of Essences for Radiant Hair

Cleansing with respect

  • Ultra-Gentle Plant-Based Surfactants (Shampoo) – cleanse while preserving the hydrolipidic film
  • Hyaluronic Acid (Shampoo) – hydrates hair fiber and scalp
  • Rice Proteins (Shampoo) – strengthen the fiber and improve elasticity

Nourishing

  • Coconut Oil (Hair Mask) – penetrates the fiber, nourishes and gives immediate softness
  • Rice Bran Oil (Shampoo) – rich in vitamin E, nourishes and adds shine
  • Linseed Oil (Mist) – rich in Omega-3 and Omega-6, nourishes and fights frizz

Smoothing and protecting

  • Fermented Oat (Shampoo, Hair Mask, Mist) – smooths the cuticle, reduces frizz and brings light
  • Panthenol (Mist) – hydrates from within and strengthens fragile hair
  • Saccharomyces Ferment Lysate (Shampoo and Hair Mask) – rebalances the scalp microbiome
  • Eco-Friendly Conditioner (Hair Mask and Mist) – detangles and softens without weighing down

The Science of the Ritual

  • The cuticle. The outer layer of the hair is made of overlapping scales. When they’re open, hair looks frizzy and dull. When they’re closed and smooth, it reflects light.
  • Cleansing without stripping. Unlike sulfates, plant-based surfactants remove sebum and impurities without depriving hair and scalp of their protective lipids.
  • Nourishing from within. The fatty acids in coconut oil penetrate the hair cortex, reduce protein loss and strengthen its structure.
  • The microbiome. A balanced scalp is the foundation of healthy, strong and radiant hair over time.
The Results

After 1 Application

  • Hair visibly softer, shinier and easier to comb
  • Frizz immediately tamed
  • A feeling of lightness and cleanliness

After 2 Weeks

  • More intense, longer-lasting shine
  • More elastic, less fragile hair
  • A more balanced, comfortable scalp

After 1 Month

  • Visibly stronger hair fiber
  • Frizz consistently under control, even with humidity
  • Healthy, soft and radiant hair.
FAQ
  1. Can I wash my hair every day with this ritual? Yes. The Shampoo’s plant-based surfactants are formulated to respect hair and scalp even with frequent washing.
  2. Does the ritual weigh down fine hair? No. The mask and mist soften without leaving heavy residue, so hair stays light and full of volume.
  3. Is it suitable for color-treated hair? Yes, the gentle formulas respect the color and the fiber of chemically treated hair.
  4. Can I use the mist on dry hair too? Yes. On wet hair it prepares for styling, on dry hair it refreshes, adds shine and tames frizz.
  5. Should the mask be applied to the roots? Better not. Apply it to lengths and ends, where hair is driest, so as not to weigh down the scalp.
  6. Does it help with a dry or sensitive scalp? Yes. Saccharomyces Ferment Lysate rebalances the microbiome, while hyaluronic acid hydrates and soothes.
What Makes It Different

Unlike common hair sets, YA.BE PURE SHINE offers:

  • a complete three-phase protocol (cleanse, nourish, protect) for every moment of hair care;
  • ultra-gentle plant-based surfactants instead of harsh sulfates;
  • fermented oat in all three essences, for a smooth cuticle and consistent shine;
  • care for the scalp microbiome, the foundation of healthy hair;
  • a versatile leave-in for wet and dry hair;
  • 100% natural and vegan formulas, free of silicones and parabens, with an eco-friendly conditioner;
  • an integrated mindfulness experience, turning hair washing into a moment of care.
The Conscious Care - Mindfulness

PURE SHINE: the Time of Water

Hair washing is often a quick gesture, done while thinking of something else. This ritual invites you to turn it into a moment of presence. Feel the warm water, let your fingertips slowly massage your scalp, breathe during the minutes the mask works. Every gesture is a chance to release the tensions of the day.

Use the code on the label to access our exclusive meditation podcasts and turn hair care into a ritual of wellbeing for mind and body.

How to use

The Washing Ritual

  • Shampoo. Apply to wet hair and gently massage the scalp with circular motions. Rinse thoroughly and repeat if needed.
  • Hair Mask (1-2 times a week). On washed, towel-dried hair, distribute along lengths and ends, avoiding the roots. Leave on for 3-5 minutes, up to 10 for very damaged hair, then rinse.
  • Wet & Dry Treatment Mist. Spray onto towel-dried hair, distribute with your hands or a wide-tooth comb, then dry or style without rinsing.

During the day
Shake the bottle and spray the Wet & Dry Treatment Mist onto dry hair to refresh it, tame frizz and restore shine.

INCI

For the full INCI list, please refer to the individual product pages included in the ritual: Shampoo, Hair Mask, Wet & Dry Treatment Mist.

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