YA.BE introduces

THE MINDFUL BEAUTY RITUAL

elevate your skincare routine to a mindful date with yourself

YA.BE revolutionizes the world of beauty rewriting beauty definition as the natural and full expression of oneself through an allergy-safe, natural and vegan skincare line for body and mind.

Each product is enriched with the digital ingredient: the mindfulness meditation in podcast to live an intimate journey of beauty from inside out.

The brand was established in 2019 by Valeria Scargetta, mindfulness and personal developement expert and former executive manager, with one dream:

rewriting the definition of beauty to allow every person to feel beautiful when looking in the mirror.

YA.BE “You Are Beautiful”.

NATURAL COSMESIS

allergy-safe | natural & vegan | mindful

YA.BE products are all allergy-safe, respectful of all kind of skin, also the most delicate and pharmacologically treated ones, 100% natural and vegan, do not contain silicones, parabens nor petroleum derivatives or chemical antioxidants that might interfere with our metabolic activity.

MINDFUL BEAUTY

Every product is accompanied by mindfulness meditations in podcasts, a true body and mind journey to regain wellbeing and energy, and express your resources and potential at best.

MIND GYM

Our mind, as our body, needs to train to always be in good shape, effective and always best performing!

Mindfulness Pills, Maindful Beauty and all the brands that share our values!

NATURAL COSMETICS

100% natural | vegan | allergy free | made in Italy

YA.BE products are all 100% natural and for all skin types, do not contain silicones, parabens nor chemical antioxidants that might interfere with our metabolic activity. They are vegan and allergy free.