Skinimalism: be beautiful in a simple and natural way

“Less is more” this is the skiminimal mantra, the trend that wants to turn upside down the ordinary daily skincare routine focusing on a few and effective skincare products with a low environmental impact. So let’s find out which are the products we cannot miss for a correct daily care of our face and why they are a must, without sacrificing respect and environmental sustainability.

Skinimalism guidelines

At the heart of skinimalism is the idea of ​​banning the canons of beauty, of abandoning the anxiety of covering up and camouflaging defects. In fact, we encourage you to take care of your skin and show it naturally, #nofilter, to embrace the true beauty of us. Skinimalism goes beyond the artfully created look to be natural, and consists of simply presenting yourself as you are, glowing in your own skin.

This approach that bases the skincare routine on essential and indispensable products such as cleanser, serum and cream, however, aims to prefer multitasking day & night creams and pushes us to prefer simple and low environmental impact packaging.

At YA.BE, we have founded our brand on some principles we have in common with the skinminimal trend, awareness is the key to all our products, both as regards the formulation component, the choice of ingredients and the structure of the skincare product range, and as regards the importance of regaining and expressing our natural, genuine beauty “from inside out”, through the mindfulness podcasts that accompany our products and that transform the beauty routine into a daily date with ourselves, a mindful moment just for us.

In fact, we have always paid particular attention to the formulation of our skincare products using only completely natural, vegan and vegetal ingredients and free of allergens so to be suitable for all skin types, even the most delicate and for all different complexions. Furthermore, we immediately made the choice of multitasking skincare products, that is day & night, for easiness of use, but mostly to improve the effectiveness of the product, in fact the regenerative activity of our skin during night-time is about 3 times higher than during the day and therefore, using a few, simple and effective active ingredients both day and night allows us to get excellent results avoiding the use of too many different products, often with ingredients that can result aggressive for our skin or that do not respect the environment. Last but not least, we have eliminated secondary packaging wherever possible to reduce the waste of environmental resources and pollution.

Skinimalism and Mindful Beauty

YA.BE is a Mindful Beauty brand, where mindfulness is a real ingredient of the products, completing and enriching, on a mental level, the action of the cosmetic on the skin. The awareness that guides us in the creation of our products shares the basic principles of respect of the Skinimalism trend: respect for the person and for own characteristics, for different skin from person to person and which must be treated with care and not be “modified” to be or appear different from what and how it is; overcoming any dogma or model of imposed beauty that we do not belong to: true beauty is you, with your ability to understand who you are, what you need, what you have inside and to be able to express yourself and flourish; therefore what matters is to pay attention, to listen to yourself and to accomplish your needs; respecting everything around us, the planet and other beings.