World Kindness Day

World Kindness Day is an international holiday that was established in 1998, to promote kindness throughout the world and its recurrence is on November 13^th. It is observed in many countries including the United States, Canada, Japan, Australia and the U.A.E. The World Kindness Day presents us with the opportunity to reflect upon one of the most important and unifying human principles. A day devoted to the positive potential of both large and small acts of kindness that bring people of every kind together.

Why and how kindness has to do with beauty

We go back to how beauty had found its definition in the classical culture. In the ancient Greek word “Kallos” means “beauty” and is associated with both women and men. However, the meaning of “Kallos” in its ultimate dimension, is not only “beauty”. It is an ideal that developed in ancient Greek thought, was expressed through the epic and lyric poets and was gradually crystallized in the texts of the philosophers who, from then on, referred to it as a combination of physical appearance and the virtues of the soul. Moreover, according to ancient Greek thought, “Kallos” of humans is inherent in every age, and thanks to this, many mortals became immortal. Xenophon reflects this perception, saying that “we should not underestimate kallos because it disappears quickly. Because as we recognize beauty in a boy, so we do in a teenager, an adult or an elderly person.” Similarly, Aristotle, who states that “beauty is different from age to age.”

As we regain the intimate and deep sense and definition of beauty it appears clear how beauty is related to kindness. Indeed, there cannot be any beauty without kindness, and where kindness is, there is also beauty!

YA.BE – Mindful Beauty, Kindness and the definition of beauty

YA.BE is the first of a kind mindful beauty brand keen on establishing a definition of beauty in an all-encompassing perspective of inner and outer beauty, of beauty from inside out, of beauty as the awareness and expression of our personal power, our uniqueness and our respect and care for ourselves, through respectful, natural, vegan and allergy- safe cosmesis. YA.BE so celebrates the World Kindness Day and invites you all to listen to one of the podcasts you find available for free as a gesture of kindness towards yourself, your body and mind, your beauty, in this special day and is keen on making all people FEELING beautiful when looking at themselves in the mirror…. with eyes full of kindness!