THEY TALK ABOUT US BEAUTY BUSINESS

YA.BE revolutionizes the world of beauty rewriting beauty definition as the natural and full expression of oneself through an allergy-safe, natural and vegan skincare line for body and mind.

Each product is enriched with the digital ingredient: the mindfulness meditation in podcast to live an intimate journey of beauty from inside out.

The brand was established in 2019 by Valeria Scargetta, mindfulness and personal developement expert and former executive manager, with one dream:

rewriting the definition of beauty to allow every person to feel beautiful when looking in the mirror.

YA.BE “You Are Beautiful”.