YA.BE on Vanity Fair

Beauty and mindfulness: the possible combination

YA.BE is attention to beauty with an inside-out approach, a combination of body care and complementary attention to the mind.

This founding concept of YA.BE has been the subject of the article by Alice Rosati in the “Beauty and Wellness” section of Vanity Fair in November.

The importance of YA.BE’s “Mindful Beauty” is recognized, “an holistic approach to self-care that combines skincare and well-being as two complementary aspects that only together awaken beauty in an all-encompassing sense.”

YA.BE combines natural, vegan, allergy-safe and made in Italy cosmetics to mindfulness podcasts to care mind and improve awareness.

Beauty cannot be reduced only to the aesthetics of an individual; the external vision is only one side of true beauty. The vision of beauty by YA.BE recognizes individuals as persons, an all-round vision that cannot be expressed solely by the image. 

We do not recognize beauty in a photograph, in pure aesthetics without life, soul or awareness; for us beauty is recognizable in a person, in a human being that crosses a path, grows and expresses its interiority.

A vision of beauty “from inside out”.

Read the article: https://www.vanityfair.it/article/beauty-mindfulness-meditazione-viso-luminoso